Newsletter Strategy

Need guidance on how to start a newsletter program? Want to understand how to promote your newsletter? Existing newsletter need a tune up? As the newsletter editor at the San Francisco Chronicle, I took on these challenges, launched multiple successful newsletters, and improved key metrics above industry averages.

Newsletters under my watch gained loyal readers and editorial plaudits. Bite Curious, written by critic Soleil Ho, was named one of Food & Wine’s best food newsletters to subscribe to. MicroClimates, which I launched and wrote myself, was a finalist for Best Newsletter at the Sacramento Press Club awards in 2020.

I know how to work with newsrooms, writers, social & engagement teams to integrate newsletter strategy into what you do. I’ve written, edited and designed newsletters and understand both the editorial strategy and technical nitty gritty to make it a reality.

Interested in starting or improving your personal, newsroom or organization’s newsletter program? I’m available to consult on both project and hourly rates. Contact me below to discuss working together.