Newsletter Strategy

Need guidance on how to start a newsletter program? Want to understand how to promote your newsletter? Existing newsletter need a tune up?

As the newsletter editor at the San Francisco Chronicle, I designed strategy for more than a dozen active newsletters, launched multiple successful newsletters, and improved key metrics above industry averages.

Newsletters under my watch gained loyal readers and editorial plaudits. Bite Curious, written by critic Soleil Ho, was named one of Food & Wine’s best food newsletters to subscribe to. MicroClimates, which I launched and wrote myself, was a finalist for Best Newsletter at the Sacramento Press Club awards in 2020.

I know how to work with newsrooms, writers, social & engagement teams to integrate newsletter strategy into what you do. I understand both the editorial strategy and technical nitty gritty to make it a reality.

How I work:

I consult with independent newsletter writers, news organizations, and non-profits getting started or tuning up their newsletters.

Audit: I take a holistic look at editorial, growth and other factors in your newsletter and offer recommendations and tactical suggestions for getting it done. For independent writers, I offer this for $550. For news organizations and non-profits, the price is based on the complexity and specific needs of your organization. Get in touch below!

Ongoing strategy consulting: Want an ongoing check-in on your newsletter goals and tactics? I offer 3-month ($525), 6-month ($900) and 12-month ($1,500) engagements of once-a-month calls, paired with email check-ins.

What clients say about my work:

Taylor is a great editor and newsletter strategist who helped improve our small nonprofit organization’s overall program. She carefully audited our systems and recommended content and workflow changes that help us everyday. She understands how to put an audience first and how to improve all aspects of email newsletter programs. 

Ginny LaRoe, First Amendment Coalition

Taylor was instrumental in helping me take my newsletter from something I wrote sporadically to a regular publication, with dedicated sections and more engaging content. I’ve been steadily growing my subscriber list — adding over 100 subscribers in the past few months — and, perhaps more importantly, I now hear regularly from my readers. It’s become one of the most rewarding spaces for actually connecting with my readers!

Jenny Splitter

Interested in learning more? Tell me about your newsletter needs below.